In today's multiformat, multiplatform world where consumers have access to content anytime and anywhere demanding higher quality and delivering that content in its absolute best form is a key priority for broadcasters and media companies who want to remain relevant.
With ever-growing market uptake of 4K UHD, those broadcasters embracing the format are starting to see benefits. The dawn of this technology is only going to fuel the accelerating consumer demand for high-quality content anytime, anywhere.